2021 corporate communication trends
It's safe to say that if 2020 has taught us anything, it's that predicting the year ahead can be a fruitless task! The 2020 plans of most European companies went awry by April of this year, and undoubtedly the majority of 2020 prediction articles became irrelevant around that time as well. Nonetheless, we will persevere with our annual tradition of predicting digital corporate communication trends with the hope that 2021 is more stable.
Covid-19 will have a long-lasting impact on businesses and their stakeholders, and its effect will continue to be felt in 2021. With that context, we asked Comprend's experts to tell us what they think is coming next in the world of digital corporate communication. Their insights are based on close working relationships with our clients across Europe in a wide variety of industries, including technology, utilities, food and beverage, banks and financial services.
Internal communications